Cooper Turley is the founder of Coop Records, an onchain record label at the intersection of Web3 and music. He's reshaping the Web3 music scene by bringing artists onchain. Cooper also invests and advises, collects NFTs, and was featured in Fortune's 2021 NFTy 50 list of influential figures in the NFT space.
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In today’s episode, we discuss:
The crypto scene in Tokyo (00:02:36) Coop discusses the crypto community in Japan and the technological advancements compared to the US.
Onchain record label (00:04:48) Coop explains the concept of onchain record labels and the motivation behind starting Coop Records.
Artist selection process (00:08:03) Coop describes the curated approach to selecting artists for Coop Records and the importance of traditional success.
Factors for going viral onchain (00:14:23) Coop discusses the factors contributing to the success of going viral onchain and the use of onchain ad campaigns.
Challenges and partnerships (00:18:20) Coop addresses the challenges of competing with traditional music platforms and the partnerships with other record labels.
Onchain record label success (00:20:16) Exploration of the success criteria for onchain record labels, emphasizing collective value sharing among artists, collectors, and curators.
NFTs and social acceptance (00:22:31) Insights into the social acceptance of NFTs, the value of collecting songs, and the concept of onchain reputation.
Midnight Diner event series (00:25:57) Description of the event series in LA, focusing on the integration of crypto experiences with music events and the distribution of onchain music.
Challenges and concerns in the crypto space (00:30:24) Discussion about concerns regarding consumer applications, the sustainability of crypto platforms, and the need for broader adoption.
Artists: Baker Grace, 33 Below, Daniel Allan, Skrillex, Post Malone, RŌHKI, lyrah.
Mentioned: Sound.xyz, Adam Levy, Coinbase, Warpcast, MetaMask, Boost, Layer3, Nifty Gateway, OpenSea, Mint.Fun, Helix Records, Th3rd Brain, R&R records, Onchain $Summer, Base, Hypersub, Paragraph.xyz, Midnight Diner.
Until next time,
- Kaloh
Running an Onchain Music Label ft. Cooper Turley